Filed task

Owner: Alex / Strategy · ClickUp: 86d383j1k

Next run should check

• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL attribution tracking' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate source drift' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL tracking handoff' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL attribution tracking' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate source drift' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL tracking handoff' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Decide: commit to refresh or wind down the campaign' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Decide: commit to refresh or wind down the campaign' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Decide: commit to refresh or wind down the campaign' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Fix ad setup: Ad set is optimizing for `LEAD_GENERATION` (cheapest form-fills).' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Fix the Meta form to GHL mapping (buyers not being captured)' moves to IN_PRODUCTION (≥1 day since filing).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' moves to IN_PRODUCTION (≥1 day since filing).
• Whether 'Refreshes aren't moving the needle — step back' moves to IN_PRODUCTION (≥1 day since filing).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' moves to IN_PRODUCTION (≥1 day since filing).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' moves to IN_PRODUCTION (≥1 day since filing).
• Whether 'Decide: commit to refresh or wind down the campaign' moves to IN_PRODUCTION (≥1 day since filing).

Source integrity (full)

{
  "ok": true,
  "campaign_id": "baseline_v1",
  "computed_at": "2026-06-05T06:07:07.850096+00:00",
  "status": "WARN",
  "blocking_issues": [],
  "warnings": [
    {
      "section": "instant_form_integrity",
      "detail": "3/9 attributed leads resolved UNCLEAR \u2014 likely Q-field drift in the Instant Form (review canonical resolver overrides)."
    }
  ],
  "auto_fixes_applied": [],
  "requires_human_review": [],
  "campaign_integrity": {
    "ads_scanned": 4,
    "unknown_ad_ids": [],
    "ad_names_off_pattern": [],
    "ad_statuses_seen": {
      "PAUSED": 1,
      "ACTIVE": 3
    },
    "explicit_ids_expected": []
  },
  "instant_form_integrity": {
    "expected_form_id": null,
    "expected_form_name": "reshape-ads-form 05/07/2026",
    "form_ids_seen": {},
    "attributed_leads": 9,
    "unclear_share": 0.333,
    "mismatch": "3/9 attributed leads resolved UNCLEAR \u2014 likely Q-field drift in the Instant Form (review canonical resolver overrides)."
  },
  "ghl_pipeline_integrity": {
    "expected_pipeline": null,
    "expected_stages": [],
    "seen_pipeline": null,
    "seen_stages": []
  },
  "attribution_integrity": {
    "attributed_campaign_leads": 9,
    "meta_reported_conversions": 19,
    "non_ad_contact_count": 45,
    "possible_tracking_gap_count": 8,
    "meta_to_ghl_match_gap": {
      "meta_reported": 19,
      "ghl_attributed": 9,
      "gap": 10,
      "above_tolerance": true,
      "tolerance": 3,
      "interpretation": "Meta ahead by 10 \u2014 above tolerance. Check that every ad has utm_content set and that the GHL form integration is firing for every Meta lead."
    },
    "reconciliation_clean": true,
    "note": "The aggregate counter shows a Meta-to-GHL gap, but the lead-level Meta reconciliation matched all 19 campaign leads, so there's no tracking problem."
  },
  "surface_consistency": {
    "truth_attributed": 9,
    "diagnostic_attributed": 9
  }
}

Latest artifact freshness

{
  "ok": true,
  "campaign_id": "baseline_v1",
  "as_of": "2026-06-05T05:54:53.234427+00:00",
  "status": "OK",
  "paths": {
    "latest_agent_run": "exports/baseline_v1/agent_run.json",
    "latest_truth_input": "exports/baseline_v1/lead_quality.json",
    "latest_lifecycle": "exports/baseline_v1/campaign_lifecycle.json",
    "latest_action_delivery": "exports/baseline_v1/action_delivery.json",
    "latest_brief": "exports/baseline_v1/artifacts/content_agent_refresh_brief.json",
    "latest_source_integrity": "exports/baseline_v1/source_integrity_report.json",
    "latest_outcome_tracking": "exports/baseline_v1/outcome_tracking.json",
    "latest_dashboard": "reports/baseline_v1/dashboard.html",
    "latest_report": "reports/baseline_v1/2026-06-05_report.html"
  },
  "mtimes": {
    "latest_agent_run": "2026-06-05T05:54:52.974203+00:00",
    "latest_truth_input": "2026-06-05T05:54:21.899912+00:00",
    "latest_lifecycle": "2026-06-05T05:54:52.944975+00:00",
    "latest_action_delivery": "2026-06-05T05:54:52.832066+00:00",
    "latest_brief": "2026-06-05T05:54:50.956879+00:00",
    "latest_source_integrity": "2026-06-05T05:54:21.987338+00:00",
    "latest_outcome_tracking": "2026-06-05T05:54:52.973680+00:00",
    "latest_dashboard": "2026-06-05T05:54:53.175544+00:00",
    "latest_report": "2026-06-05T05:54:53.063110+00:00"
  },
  "stale_artifacts": [],
  "missing_artifacts": [],
  "latest_agent_run": "exports/baseline_v1/agent_run.json",
  "latest_report": "reports/baseline_v1/2026-06-05_report.html",
  "latest_dashboard": "reports/baseline_v1/dashboard.html",
  "latest_brief": "exports/baseline_v1/artifacts/content_agent_refresh_brief.json",
  "latest_action_delivery": "exports/baseline_v1/action_delivery.json"
}

Lifecycle (full)

{
  "ok": true,
  "internal_campaign_id": "baseline_v1",
  "computed_at": "2026-06-05T06:08:14.856945+00:00",
  "team_phase": "Optimization \u00b7 Creative refresh in progress",
  "lifecycle_status": "CREATIVE_REFRESH_IN_PROGRESS",
  "phase_reason": "Creative refresh task is filed; new variation is not yet live.",
  "days_live": 28,
  "current_cycle": "Content Agent refresh cycle",
  "recommended_next_cycle": "Wait for the new creative to launch; then move to measurement.",
  "exit_conditions": [
    "A v2/refresh ad becomes ACTIVE in Meta."
  ],
  "promotion_rules": [
    "Lifecycle moves to MEASURING_REFRESH on launch."
  ],
  "blocked_by": [],
  "next_review": "Sat Jun 6",
  "team_facing_label": "Creative refresh in progress \u2014 hold scale"
}