Keep watching lead quality through the next review.

Next run should check

• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Review stronger Content Agent variation' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL attribution tracking' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate source drift' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL tracking handoff' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL attribution tracking' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate source drift' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL tracking handoff' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Decide: commit to refresh or wind down the campaign' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Decide: commit to refresh or wind down the campaign' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Decide: commit to refresh or wind down the campaign' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Fix ad setup: Ad set is optimizing for `LEAD_GENERATION` (cheapest form-fills).' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Fix the Meta form to GHL mapping (buyers not being captured)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Refreshes aren't moving the needle — step back' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Decide: commit to refresh or wind down the campaign' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Re-aim the setup for booked calls (not another refresh)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Re-aim the setup for booked calls (not another refresh)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10+ days holding — commit or kill' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '4 ad leads missing from GHL — check form mapping' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '5 ad leads missing from GHL — check form mapping' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate source drift' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Investigate Meta → GHL tracking handoff' has launched (new ad with v2/refresh naming appears in Meta).
• Whether '10 ad leads missing from GHL — check form mapping' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Test a higher-intent funnel (deeper conversion event + qualifying step)' has launched (new ad with v2/refresh naming appears in Meta).
• Whether 'Re-aim the setup for booked calls (not another refresh)' has launched (new ad with v2/refresh naming appears in Meta).

Source integrity (full)

{
  "ok": true,
  "campaign_id": "baseline_v1",
  "computed_at": "2026-08-01T13:00:36.669177+00:00",
  "status": "OK",
  "blocking_issues": [],
  "warnings": [],
  "auto_fixes_applied": [],
  "requires_human_review": [],
  "campaign_integrity": {
    "ads_scanned": 0,
    "unknown_ad_ids": [],
    "ad_names_off_pattern": [],
    "ad_statuses_seen": {},
    "explicit_ids_expected": []
  },
  "instant_form_integrity": {
    "expected_form_id": null,
    "expected_form_name": "reshape-ads-form 05/07/2026",
    "form_ids_seen": {},
    "attributed_leads": 0,
    "unclear_share": 0.0
  },
  "ghl_pipeline_integrity": {
    "expected_pipeline": null,
    "expected_stages": [],
    "seen_pipeline": "\u2705 ACTIVE \u2014 Sales (All Leads + Offers Out)",
    "seen_stages": []
  },
  "attribution_integrity": {
    "attributed_campaign_leads": 10,
    "meta_reported_conversions": 0,
    "non_ad_contact_count": 320,
    "possible_tracking_gap_count": 11,
    "meta_to_ghl_match_gap": {
      "meta_reported": 0,
      "ghl_attributed": 10,
      "gap": -10,
      "above_tolerance": true,
      "tolerance": 3,
      "interpretation": "GHL ahead by 10 \u2014 unusual. May mean duplicate FB submissions or stale Meta data."
    },
    "reconciliation_clean": true,
    "note": "The aggregate counter shows a Meta-to-GHL gap, but the lead-level Meta reconciliation matched all 20 campaign leads, so there's no tracking problem."
  },
  "surface_consistency": {
    "truth_attributed": 10,
    "diagnostic_attributed": 10
  }
}

Latest artifact freshness

{
  "ok": true,
  "campaign_id": "baseline_v1",
  "as_of": "2026-07-31T13:01:46.620127+00:00",
  "status": "OK",
  "paths": {
    "latest_agent_run": "exports/baseline_v1/agent_run.json",
    "latest_truth_input": "exports/baseline_v1/lead_quality.json",
    "latest_lifecycle": "exports/baseline_v1/campaign_lifecycle.json",
    "latest_action_delivery": "exports/baseline_v1/action_delivery.json",
    "latest_brief": "exports/baseline_v1/artifacts/content_agent_refresh_brief.json",
    "latest_source_integrity": "exports/baseline_v1/source_integrity_report.json",
    "latest_outcome_tracking": "exports/baseline_v1/outcome_tracking.json",
    "latest_dashboard": "reports/baseline_v1/dashboard.html",
    "latest_report": "reports/baseline_v1/2026-07-31_report.html"
  },
  "mtimes": {
    "latest_agent_run": "2026-07-31T13:01:46.002352+00:00",
    "latest_truth_input": "2026-07-31T13:00:38.272485+00:00",
    "latest_lifecycle": "2026-07-31T13:01:45.949503+00:00",
    "latest_action_delivery": "2026-07-31T13:01:45.825735+00:00",
    "latest_brief": "2026-07-31T13:01:45.736813+00:00",
    "latest_source_integrity": "2026-07-31T13:00:38.409822+00:00",
    "latest_outcome_tracking": "2026-07-31T13:01:46.001381+00:00",
    "latest_dashboard": "2026-07-31T13:01:46.530881+00:00",
    "latest_report": "2026-07-31T13:01:46.191369+00:00"
  },
  "stale_artifacts": [],
  "missing_artifacts": [],
  "latest_agent_run": "exports/baseline_v1/agent_run.json",
  "latest_report": "reports/baseline_v1/2026-07-31_report.html",
  "latest_dashboard": "reports/baseline_v1/dashboard.html",
  "latest_brief": "exports/baseline_v1/artifacts/content_agent_refresh_brief.json",
  "latest_action_delivery": "exports/baseline_v1/action_delivery.json"
}

Lifecycle (full)

{
  "ok": true,
  "internal_campaign_id": "baseline_v1",
  "computed_at": "2026-08-01T13:01:37.869781+00:00",
  "team_phase": "Optimization \u00b7 Creative refresh",
  "lifecycle_status": "CREATIVE_REFRESH_NEEDED",
  "phase_reason": "Volume exists (20 attributed leads) but quality is weak (7/20 low buying power, 9 qualified). No new attributed leads for 0+ days.",
  "days_live": 85,
  "current_cycle": "Content Agent refresh cycle",
  "recommended_next_cycle": "Create / file a stronger variation aimed at higher-intent buyers.",
  "exit_conditions": [
    "Refresh task filed."
  ],
  "promotion_rules": [
    "Lifecycle moves to CREATIVE_REFRESH_IN_PROGRESS once task is filed."
  ],
  "blocked_by": [],
  "next_review": "Sun Aug 2",
  "team_facing_label": "Creative refresh needed \u2014 hold scale"
}